| New Delhi, 10th , 2008: Makaan.com, the Indian real estate portal from People Group, announces the launch of their innovative product offering “Click Pay” banner, targeted at the broker community.
Click Pay is the only product in the online real estate space that allows property brokers to list multiple properties in the same advertisement. These ads are highly customized and the property agents can create their own ads using various editing tools such as changing banner themes, font and size of text etc. In addition, the banner ads can be targeted to specific location of the property.
Click Pay has the potential to revolutionize the way property agents advertise online. After the successful Smart Broker Banner, this is the 2nd unique product offering for brokers. Click Pay makes it easy for brokers to create their ads and they can start advertising with just 2000/- ; each time the ad is clicked the real estate agent will be charged Rs 5 which will be deducted from the above amount. The advertisers pay only when the user clicks the ad, hence if there are no clicks on the banner the advertisers will not be charged. Modification of the ad can be done at any time till the validity period of the ad.
Speaking on the occasion, Mr. Aditya Verma – Business Head, Makaan.com said, “24% of all properties advertised in newspapers are multiple listings. Till now there was no product, which offered advertisers the option of multiple listing. The broker community is extremely important for us and this initiative will help in creating more net-savvy brokers/ agents.”
Merely after 4 months of launch, Makaan.com has garnered more than 3 lac property seekers. The influx of such property seekers has reinforced the company’s vision to provide complete real estate solutions to its discerning consumers.
About Makaan.com
Makaan.com is an online real-estate service promoted by People Interactive; the consumer Internet division of the Anupam Mittal led People Group. This site has been conceived to explore and invent opportunities in the online real-estate space. Makaan.com is committed to helping users make wise and profitable decisions related to buying, selling, renting and leasing of properties, in India and key global geographies.
This user-friendly portal is presently concentrating on the top 13 cities of India, including Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Ahmedabad, Pune, Chandigarh, Jaipur, Indore, Kochi and Ludhiana.
About People Interactive
People Interactive was founded in 1997 to help architect India’s Internet landscape. Today it is one of India’s leading Internet companies and boasts brands such as Shaadi.com, Shaadi Point, Fropper.com and Astrolife.com.The company is focussed on discovering and developing scalable Internet business models around communities and classifieds. It prides itself in being a pioneer of Indo-centric Internet business models and believes in innovation led growth.
The company won the IT People Award 2007 for Excellence in Information Technology, and was also awarded the Deloitte Technology India Fast 50 as well as the Red Herring Asia Top 100 Awards in 2006. In September 2007 Business Today recognized the company’s flagship brand – Shaadi.com as one of the Top 10 Marketers in the country. Shaadi.com was also recently felicitated at the WEB18 ‘Genius of the Web’ Awards 2007, as the best E-Commerce site (Matrimony).
People Interactive is a Sequoia Capital backed company and is part of the Anupam Mittal led People Group.
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Makaan.com the India Real Estate portal |
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